Released on = February 26, 2006, 3:05 am

Press Release Author = Baby Joy Gifts

Industry = Small Business

Press Release Summary = The wide array of products available from Baby Joy Gifts
gives family, friends and corporate customers a broad selection of gifts to
commemorate the birth of a new baby.

Press Release Body = Baby Joy Gifts Offers Personalized Gifts Baskets for New
Babies, Parents and Siblings

Lichfield, UK -- Feb. 24, 2006 - Baby Joy Gifts is excited to announce its
innovative, personalized line of gift baskets and gift sets to help parents
celebrate the birth of their new babies. Shoppers can choose from an assortment of
beautiful baskets in pinks, blues and neutrals or customize a basket to create a
truly unique present. Each basket can be personalized with a thoughtful message and
delivered directly to the home of the proud parents or to their workplace for a
special presentation.

"We differentiate ourselves from other baby gift companies by offering a wide range
of high quality new baby gift baskets and gift sets that are easy to select and
personalize, leaving you feeling confident that your gift will delight the new
parents," said Natalie Benton, founder and CEO of Baby Joy Ltd.

Items from Baby Joy Gifts are also different because they're created mostly from
high-quality, environmentally-friendly products. "Our new baby gift baskets have
been made using only the finest natural renewable resource materials filled with
products that are organic and natural wherever possible," Benton explained. "These
are complemented by our organic cotton towels and gift sets comprising natural
ingredients and recyclable packaging."

The wide array of products available from Baby Joy Gifts gives family, friends and
corporate customers a broad selection of gifts to commemorate the birth of a new
baby. There are creative gift baskets for boys, girls and even multiple births. "All
are beautifully wrapped and delivered with care, creating a truly memorable
experience to celebrate this special occasion," Benton said.

The product line at Baby Joy Gifts goes well beyond simply presents for newborns.
Unlike other baby gift companies, it offers items that the entire family can enjoy
receiving. The selection features several baskets to make moms and dads feel
special, all available with a fine bottle of champagne. New brother and sister gifts
also are available to involve siblings in the celebration. Children's gift sets
include bath time items, fun clocks, teddy bears and other toys. There are also
personalized fine China gifts made in the UK and handmade keepsake boxes to hold
cherished mementos like the baby's hospital wristband.

Baby Joy Gifts fills a void in the gifts industry, according to Benton. A NNEB
nursery nurse, she saw a need for complete new baby gifts following the rapid growth
in new moms returning to work after having a baby. "The Internet provided the
perfect vehicle to reach customers that can order any time of day or night and from
anywhere in the world," she said.

Baby Joy Gifts is a proud supporter of Baby Lifeline, a registered charity for
mothers and babies. Baby Joy are participating in the charity's fundraiser "The
Little Peoples GREAT BIG PARTY\"

For pricing, descriptions and other product information, visit
www.babyjoygifts.co.uk. Or contact Natalie Benton directly at 0800 013 7030 or
natalie@babyjoygifts.co.uk.


Web Site = http://www.babyjoygifts.co.uk

Contact Details = Natalie